Problem 1: How does a health benefits company determine what new products will be introduced? Is this effective? Why or why not? (If you do not know how a health benefits company makes this determination, answer the questions based on how you think this may occur OR how it should occur.)
Problem 2: What are the market research methodologies that are used within a health benefits company (or that could be used) to determine new products or to enhance existing products? How is this information used to make decisions and affect outcomes?