Assignment:
Market Entry Strategies
Choose two articles from the Argosy Online Library, one that addresses Market Choice Strategies and one that addresses Market Expansion Strategies. Write an article review of approximately 4 to 6 pages answering the following questions:
- What are the main ideas of the two articles?
- How do the two articles relate to one another?
- Are the ideas in the articles contradicted by more recent thinking on the subject of global market entry strategies; for example, by the ideas in this module's text resources? Describe any contradictions you found regarding global marketing entry strategies in the articles.
- How will you apply the ideas in these articles to your course project?
- Make sure you provide the full citation for both articles and follow APA formatting in writing your review.