Market entry for high-technology products or services
Problem 1: What are some types and sources of conflict when establishing channels to market entry for high-technology products or services?
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The purpose of every e-business is to utilize technology in a way that enhances communication and the company's profitability. Business-to-business (B2B) use of technology would enhance efficiency within the company's supply chain, while business-
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Problem 1: How does international marketing differ as related to e-business and e-commerce? Problem 2: What are some international marketing issues related e-business?
What are some types and sources of conflict when establishing channels to market entry for high-technology products or services?
How could a multi-channel e-business company's online marketing efforts be integrated with their offline marketing efforts? What are the anticipated benefits and impact of an integrated online/offline marketing strategy?
1) Identify and assess at least two modes of entry into the country selected by your Learning Team. Select the most appropriate mode of entry for your product or service. 2) Synthesize cross-cultural factors relevant to your global endeavor.
As a team we have to prepare a cover letter and executive summary; Discuss how e-business may be used to effectively and efficiently market Toyota/Japan selected product in selected country.
How does Citibank differentiate its e-business product offering from that of its competitors? How could Citibank create its own competitive advantages in the market place?
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Issues 1. Supply chain disruptions and Semiconductor shortage 2. Factory shutdowns, production halts, and labor issues
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