Margaret and her friend, Julia, walked out of the car dealership and climbed back into their car. "Well, what do you think?" Julia asked. Margaret shook her head. "I didn't understand what Mel (the salesman) was talking about ... especially about the engine cylinders and the fuel efficiency. Then, when he launched into that long spiel about financing options, he really lost me. Let's go the dealership on the other side of town and see what we can learn there."
In terms of the communications model, what mistakes did Mel make?