MAR 4503 Consumer Behavior Assignment: Video Reflective- Florida International University
The video reflective assignment you need to submit INDIVIDUALLY. Three paragraphs should be included in the video reflective assignment. Each paragraph can contain 5-10 sentences. The maximum length of the paper is two pages, typed, double-spaced with the font size 12. Place the title of the video at the beginning of the paper and list the discussion question number in front of your answers.
1st paragraph: Answer the discussion question 1.
2nd paragraph: Answer the discussion question 2.
3rd paragraph: What you think about the video.
Video: McDonald's Taps Ethic Subcultures for Ongoing growth
1) What other ethnic subculture segments should be considered as an important segment for McDonald's? What marketing plans and activities will attract these segments?
2) How difficult is it for McDonald's to position its products toward one segment without negatively affecting another segment?
3) What is your opinion about the video?
The response should include a reference list. Double-space, using Times New Roman 12 pnt font, one-inch margins, and APA style of writing and citations.