Mapping the Process of Innovation
1. Explain the innovative process that must take place in the industry (e.g. groceries, airlines, publishing, etc.) for successful integration of innovation.
2. Recommend how an industry leaders should search, select, implement, acquire, execute, launch, and sustain an innovative offering that is appropriate for the chosen industry.
3. What can leaders learn from the adoption of innovations and how can innovations be used to maintain a competitive edge?
4. Were there any areas within this process that required extra emphasis?