Many online subscription services have automatic renewal, Microeconomics

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Many online subscription services have automatic renewal

Problem

Many online subscription services have "automatic renewal" policies, in which they will automatically bill you for another year's subscription when your current one runs out. Why is this default rule a savvy business strategy on the part of the online company?

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Microeconomics: Many online subscription services have automatic renewal

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Microeconomics: Many online subscription services have automatic renewal

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