1. Many hotels use _______ to overcome the problem of inseparability of services.
A. point-of-purchase displays
B. satisfaction guarantees
C. promotional discounts
D. perishability gap analysis
2. Cool's Pools charges $100 for deliveries within 30 miles and $300 for deliveries 31 to 70 miles away from their factory. The company is using a _______ pricing tactic.
A. cumulative
B. zone
C. noncumulative
D. uniform delivered