Many consumers and consumer advocates are critical of individualized segmentation approaches due to personal privacy concerns.
- They argue that technology had made it far too easy to track buyer behavior and personal information.
- Marketers counter that individualized segmentation can lead to privacy abuses, but that the benefits to both consumers and marketers far outweigh the risks.
- Where do you stand on the issue?
- What are the benefits and risks associated with individualized segmentation?