Many companies struggle with communicating its value to its, Marketing Management

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Many companies struggle with communicating its value to its

Many companies struggle with communicating its value to its customers. Companies quite easily can list numerous features in hopes that something resonates with its target customers.

Why do you believe a value proposition is an important tool for a company?

What makes a value proposition persuasive and enduring?

Please provide an example and support for your discussion statements.

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