Managing product mix and product lines
Problem 1: How would you market an Apple iPhone to a middle-aged man compared to a teenage girl? Is it the same?Problem 2: What is the best way a company can build and manage its product mix and product lines? Be specific. Provide an example.
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What is the best way a company can build and manage its product mix and product lines? Be specific. Provide an example.
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Based on the trends that you are seeing today, how will this notion of being frugal affect how we as marketers market?
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