Managing customer relationships


Assignment:

Define marketing, and explain how it creates utility. Marketing is an organizational function and a set of processes for creating, communicating, and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders. It creates time, place, and ownership utilities.

Your answer must be typed, double-spaced, Times New Roman font (size 12), one-inch margins on all sides, APA format and also include  references.

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Marketing Management: Managing customer relationships
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