Management would like to expand international sales for Dirt Bikes. You have been asked to analyze opportunities for global business expansion of the company, using the Web to find the information you need. Prepare a report for management that answers the following questions:
Which countries would provide the best markets for Dirt Bikes’s products? Your analysis should consider factors such as the following: In which countries are dirt bikes popular? What is the per capita income of these countries?
How could Dirt Bikes use the Web to increase international sales? What features should it place on its Web site to attract buyers from the countries it targets?