Description Title – “The Management of Arsenal Football Club in terms as a business compared to Manchester Untied Football Club and their rising levels of debt” Layout of Dissertation:
Title page ? Abstract ? Acknowledgements ? Contents ?
Ch. 1: Introduction
Ch. 2: Literature Review
Ch. 3: Research Methodology & Objectives or Hypothesis
Ch. 4: Research Findings
Ch. 5: Research Analysis
Ch. 6: Limitations of study
Ch. 7: Conclusions and recommendations ? Appendices ? References Marking Scheme: ?
a) Plan and construct a self-managed study programme ?
b) Investigate research questions using appropriate research methods and strategies ?
c) Demonstrate the ability to self-manage a research project ?
d) Extract and analyse, in an appropriate manner, quantitative and qualitative material ?
e) Discuss and critically analyse the independent study topic chosen and defend it by argument ?
f) Present the findings of the independent study in an appropriate academic and professional manner as determined by their programme of study and the nature of the chosen project.
Advice:
• Put in more books, journals and articles that are relevant
• Use Interviews, Graphs, Charts and Questionnaires to back up findings
• Use a mixture of secondary and primary data
• 5,000 words
• Make sure that its something new in research for top marks • Interviews should be contained in research Reference:
Books:
• Manchester United: A Thematic Study by David L. Andrews – this book is an important look at Manchester United in the financial economy.
• For Love or Money? England and Manchester United by Alex Fynn & Lynton Guest– The Business of winning – explores the politics and business of what is a major international industry.
• Manchester DisUnited: And the Business of soccer by Mihir Bose – This book explores the takeover of Manchester United by the Glazers.
• Manchester Unlimited: The Money, Egos and infighting between the world’s Richest Soccer club by Mihir Bose– this book is great for knowledge on the money that Manchester United has and how they use it.
• Manchester A Football History by James Ward – this book shows the history of Manchester United and shows development of the club. • Great Brand Stories Arsenal: Winning together by John Simmons – The story of the Arsenal brand by John Simmons – this book goes into detail on how Arsenal moved into the elite of world football’s financial powerhouses
• Arsenal: The making of a modern Superclub by Alex Fynn – this book explores how Arsenal has become such a powerful club.
• The Real Arsenal: From Chapman to Wenger the unofficial story by Brain Glanville – looks deep into Arsenal’s management styles and history of the club through the decades.
Journals:
• Manchester United – A Model Example of CQI in Action by Alison Johns – this looks at the model for team building that Manchester United uses with comments from top management.
• Finance and Football Clubs – What Cash Flow Analysis reveals by B.J. Webb & J.M. Broadbent – this article looks in detail the finances of football clubs including Manchester United and Arsenal.
• Internationalization and sport branding strategy: a French perception of the big four brands by Nicolas Chanavat & Guillaume Bodet – this article provides a better understanding of potential foreign customers perceptions of professional football brands.