COMPANY "AMERICAN AIRLINE"
Select a company that uses (or has used) dynamic pricing.
Using the Cybrary, the Internet, and/or your course materials,
Briefly explain how the company uses dynamic pricing.
Discuss the benefits and drawbacks of dynamic pricing for that particular company.
Perloff, J. M. (2004). Microeconomics (3rd ed.). New York City, NY: Pearson Addison Wesley.
Objective:
Explain the macroeconomic and microeconomic concepts and how they relate to the management of a global organization.
Critically analyze and evaluate real-life economic problems and opportunities by applying economic concepts, principles, and theory.
Discuss the opportunities provided by technology for businesse
Conclude with a summary of your findings.