McDonald is a leading competitor in the fast- food restaurant business. One component of McDonald's marketing strategy is to increase sales by expanding it foreign markets. At present, McDonald's restaurants operate in over 100 countries. In making decision about opening restaurants in foreign markets, the company uses quantitative and qualitative financial and non-financial information. The following types of information would be important to such a decision: the cost of a new building (quantitative financial information), the estimated number of hamburgers to be sold in the first year (quantitative non-financial information), and site desirability (qualitative information).
Suppose you are a member of McDonald's management team that must decide whether to open a new restaurant in England. Identify at least two examples each of the:
(a) Quantitative financial
(b) Quantitative non-financial
(c) Qualitative information that you will need before you can make a decision