A small manufacturing firm approaches your office and believes there is a market for handheld tools that are carefully crafted for local markets. After spending two months in Europe, the president of this firm believes that his company can create a popular line of these tools.
1. The company want to expand its business in German or England, its management group believe German is better than England. List those two countries' advantage and disadvantage and explain why German market is the better one. (with at least one academic reference)
2. If the company in activity 1 finds a major market for its products in German and decides to expand into Asia, and the management group what to choose joint-venture or wholly-owned subsidiaries. After discussion, the manger believe joint-venture is better. List the advantage and disadvantage of joint-venture and wholly-owned subsidiaries and explain why joint-venture is the better choice. (At least one academic reference)
Use your knowledge about Global Business Environment or organizational structure to answer these 2 questions. Each question should be 70 - 120 words.