Making segment or product line elimination decisions


Problem:

On January 12, 2010, Supervalu, Inc., announced it was planning to reduce the number of different items it carries in its inventory by as much as 25 percent. Supervalu is one of the largest grocery store companies in the United States. It operates more than 2,400 stores under 14 different brand names, including Albertson, Farm Fresh, Jewel-Osco, and Save-A-Lot. The company also has a segment that provides third-party supply-chain services.

The planned reduction in inventory items was going to be accomplished more by reducing the number of different package sizes that by reducing entire product brands. The new approach was also intended to allow the company to get better prices from its vendors and to put more emphasis on its own store brands.

a) Identify some costs savings Supervalu might realize by reducing the number of items it carries in inventory by 25% percent. Be a specific as possible and use your imagination.

b) Consider the additional information presented below, which is hypothetical. All dollar amounts are in thousands; unit amounts are not. Assume that Supervalue decides to eliminate one product line, Sugar-Bits, for one of its segments that currently produces three products. As a result, the following are expected to occur:

(1) The number of units sold for the segment is expected to drop by only 40,000 because of the elimination of Sugar-Bits, since most customers are expected to purchase a Fiiber-Treats or Carbo-Crunch product instead. The shift of sales from Sugar-Bits to Fiber-Treats and Carbo-Crunch is expected to be evenly split. In other words, the sales of Fiber-Treats and Carbo-Crunch will each increase by 100,000 units.

(2) Rent is paid for the entire production facility, and the space used by Sugar-Bits cannot be sublet.

(3) Utilities costs are expected to be reduced by $24,000.

(4) The supervisors for Sugar-Bits were all terminated. No new supervisor will be hired for Fiber-Treats or Carbo-Crunch.

(5) The equipment being used to produce Sugar-Bits is also used to produce the other two products. The company believes that as a result of eliminating Sugar-Bits it can eliminate equipment that has a remaining useful life of five years, and a projected salvage value of $20,000. Its current market value is $35,000.

(6) Facility-level costs will continue to be allocated between the product lines based on the number of units produced.

2. How do managers go about making segment or product line elimination decisions?

7,

Product-line Earnings Statements
(Dollar amounts are in thousand)

Annual Costs of Operating                              Fiber-               Carbo                Sugar  Each product line                                           Treats               Crunch              Bits

 

Total

Sales in units

480,000

480,000

240,000

1,200,000

Sales in dollars

$ 480,000

$480,000

$ 24,000

$1,200,000

 

 

 

 

 

Unit-level costs:

 

 

 

 

Cost of production

480,000

480,000

26,400

122,400

Sales commissions

6,000

6,000

2,400

14,400

Shipping and handling

10,800

9,600

4,800

25,200

Miscellaneous

3,600

2,400

2,400

8,400

Total unit-level costs

68,400

66,000

36,000

170,400

Product-level costs:

 

 

 

 

Supervisorssalaries

4,800

3,600

1,200

9,600

Facility-level costs:

 

 

 

 

Rent

48,000

48,000

24,000

120,000

Utilities

60,000

60,000

30,000

150,000

Depreciation on equipment

192,000

192,000

96,000

480,000

Allocated company-wide expenses

12,000

12,000

6,000

30,000

Total facility-level costs

312,000

312,000

156,000

780,000

Total product cost

385,200

381,600

193,200

960,000

Profit on products

$ 94,800

$ 94,800

$ 46,800

$ 240,000

 

 

 

 

Prepare revised product-line earnings statements based on the elimination of Sugar-Bits. It will be necessary to calculate some per-unit data to accomplish this.

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Other Management: Making segment or product line elimination decisions
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