Making Every Day Seem Special 1. What is the effect of a retailer's strategy of extensive of markdown on its overall retail image? 2. Discuss the impact of “Christmas creep” on a retailer’s overall promotional strategy? 3. How can retailers address the impact of the game of chicken in the timing of their promotions? 4. Do you agree that the Christmas creep phenomenon will be a long-term phenomenon? Why or why not? What do you recommend that retailers do?