Make sense given the external threats and opportunities


Problem

You will evaluate Costco's effectiveness of the firm/unit's strategy. You will do so by determining if the strategy passes the three tests of effectiveness: External consistency - does Costco's strategy address the opportunities and threats emerging in the external environment, Does Costco's competitive advantage that it seeks to gain make sense given the external threats and opportunities, the industry structure and other market realities/conditions?

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Operation Management: Make sense given the external threats and opportunities
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