Problem
Read the Article "Amazon: a master of reinvention" by Julian Birkinshaw and Kathy Brewis.
A. Develop a long essay answering, "What can we learn from the master of reinvention". In this essay make sure to:
a. Identify and analyze all points that, according to the author, make Amazon the best example of a serial business model innovator
b. Provide 2 real-world examples that support each point, and 2 examples that oppose each point.