Assignment:
Complete short powerpoint on The Popcorn Store in Wheaton IL.
Focus on how your project company does vs. competition on each point!
With company stakeholder interview comments, as appropriate.
Description of the Project Company.
Description and Evaluation of their Services Marketing Model - core & supplementary services, and other applicable course concepts.
Key Competitors/Shares of Market, with prior 3-Year Growth/Decline to date, with estimated market size in US dollars.
Company service model?
Percent of Sales that are Services + key differences vs. competition.