Assignment Task: Make a marketing plan for your business (Existing/Imaginative)
Idea flow:
Part 1) Objective (Why you are making this plan)
Part 2) Intro your product and competitors.
What is your product or service?
What are the existing business here and 1-2 examples of competition or similar businesses?
Who are your target market and buyer persona (Buyer persona is specific segments of your audience)
Part 3: Market Strategy
Make a strategy based on Funnel (Awareness - Interest - Desire - Action) and mention the activity and channels you want to use in different Funnel. Your funnel does not necessarily has to follow all 4 steps. It can be as minimum as 2.
Please clearly mention your paid and organic activities in the strategy part
Part 4: Marketing Technology
What tool you will use to make your strategy more effective
Part 5: Budget and KPI
How much money you are spending and what results you are expecting or KPI