Make a cogent analytical determination


Problem: Use Michael Porter's Five Forces of Model of Industry Competition (see Figure 3.3 at page 58 of your textbook) and the Information provided In the case material to make a cogent analytical determination as to whether the US craft beer Industry Is a very competitive Industry or not. Prepare your answer in a properly configured tabulation, taking one force at a time, In this order: Rivalry among Competing Sellers, Buyers, Potential New Entrants, Suppliers, Firms In Other Industries Producing Substitute Products. Please use the format Indicated hereunder for your tabulation.

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