Major segmentation variables for consumer markets


Q1 How has GM used the major segmentation variables for consumer markets in segmenting the SUV market?

Q2 What target-market decisions has GM made in selecting targets for the Hummer H2? How are those decisions different from AM General's target for the original Hummer?

Q3 What segmentation, targeting and positioning recommendations would you make to GM for the H3?

Request for Solution File

Ask an Expert for Answer!!
Business Management: Major segmentation variables for consumer markets
Reference No:- TGS0109531

Expected delivery within 24 Hours