Major environments that affect the marketing mix
Problem: What are the five major environments that can affect the marketing mix? How might each of these factors affect the marketing mix? How would a manager anticipate the impact that these factors might have?
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What are the five major environments that can affect the marketing mix? How might each of these factors affect the marketing mix? How would a manager anticipate the impact that these factors might have?
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What is interest-rate risk? How is interest-rate risk related to the maturity of a bond and to the coupon rate for a bond?
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