Assignment:
Q1. What are the characteristics of a good international brand name?
Q2. What are the major causes of international price escalation? Suggest possible courses of action to deal with this problem.
Q3. Explain how exchange rate and inflation affect the way you price your product.
Your answer must be, typed, double-spaced, Times New Roman font (size 12), one-inch margins on all sides, APA format and also include references.