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Major categories of new products

Problem: Consider the three major categories of new products: classically innovative products (ones that create new categories), new category entries, and line extensions. How does the job of the marketing manager differ for these three kinds of new products?

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Marketing Management: Major categories of new products

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Solution Preview :

Prepared by a verified Expert

Marketing Management: Major categories of new products

Reference No:- TGS01611899

Have a Question? (oR Write a Review)

Recent Questions Asked Marketing Management

Q : Determines a persons social class and social status

Q : Groups impact on the buyers decision

Q : Geek squad and best buys marketing success

Q : Changes on the purchase of consumer goods

Q : Major categories of new products

Q : Contrasting products

Q : Characteristic of products that consumers used to value

Q : New-product development process

Q : Target customer and customer demographics

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Solution Preview :

Prepared by a verified Expert

Marketing Management: Major categories of new products

Reference No:- TGS01611899

Recent Questions Asked Marketing Management

Q : Determines a persons social class and social status

Q : Groups impact on the buyers decision

Q : Geek squad and best buys marketing success

Q : Changes on the purchase of consumer goods

Q : Major categories of new products

Q : Contrasting products

Q : Characteristic of products that consumers used to value

Q : New-product development process

Q : Target customer and customer demographics

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