Assignment:
Q1. List the major advantages of survey research methods over qualitative methods. Can you think of any drawbacks, and, if so, what are they?
Q2. What aspects of computer-administered surveys make them attractive to marketing researchers?
Q3. What are the advantages of person-administered over computer-administered surveys?
Your answer must be, typed, double-spaced, Times New Roman font (size 12), one-inch margins on all sides, APA format and also include references.