Discuss thebelow:
Mature markets are characterized by slow and decreasing growth rates. Mature markets also tend to be associated with stable customer needs and preferences and few changes in the relative power of the major industry players. For example, most consumer packaged goods brands compete in a mature market.
What types of strategies are likely to be appropriate for maintaining share and revenue in mature markets? (You could think of: brand reinforcement; dealing with the limited opportunities for product/service innovation; the importance of segmentation).