Question1) Answer all the questions:
i) What is the significance of media evaluation?
ii) Explain the term ‘Agency Compensation’.
iii) List the elements of interpersonal communication?
iv) Explain the limitations of radio and newspaper.
v) Explain the concept of modulation?
Question2) Describe how integrated marketing communications perspective differs from traditional advertising and promotion. What are some of the reasons?
Question3) Explain different forms of advertising? Describe how advertising works along with suitable example.
Question4) What is advertising campaign? With the help of an example describe different stages of developing an advertising campaign.
Question5) Answer all the questions:
i) Write down the objectives of marketing?
ii) What is the purpose of non-product advertising?
iii) Identify three main purposes of advertising. Also name the barriers to communication.
iv) Name any four tools of sales promotion. Explain the advantages of each?
v) What do you understand by media mix decision?
Question6) Explain ‘media strategy’. What significant factors should be considered while developing a media plan?
Question7) What do you mean by agency-client relationship? Discuss the kinds of agency.
Question8) Write brief notes on following:
a) Online Marketing.
b) Public Relations.