Attempt all the questions
Question1)
Describe the significance of marketing information system. What are its main components? What steps will you take to develop the effective marketing information system?
Question2)
Explain services? Distinguish between services and products. What are the challenges in marketing of services?
Question3)
Write down the difference between the following:
(a) Consumer markets and organizational markets
(b) Market Skimming pricing strategy and market-penetration pricing strategy
Question4)
Describe the significance of personal selling in marketing. Explain the situations that are conducive for personal selling.
Question5)
Briefly explain the following:
(a) Publicity
(b) Functions of Distribution channels.
(c) Wholesalers
(d) significance of marketing logistics.