Macy's hired FourSquare to coordinate its omni-channel strategy that takes its promotions to the consumers laptop through all social media and direct marketing processes, follows her through her smartphone, and tracks her around and into the store with personalized promotions. Will that make millennials like you shop at Macy's? What's missing? Choose the best answer.
a. Eliminating constant and continuous discounts.
b. Liquidating unprofitable stores.
c. Downsizing.
d. Liquidating old inventories, and revamping store layout, and merchandise display, to truly promote a new customer experience for the new target.