Based on Samsung Mobile Phones
• Marketing Mix Situation:
o Process - moments of truth? High or low level of involvement?
o People - staff interactions with customers (inseparability, variability; level of involvement)
• Macro-environment:
o Political trends - laws, regulations, stability, government interventions, barriers to entry/exit etc..
• Write the core concept of competitor - xiaomi phone (https://www.mi.com/sg/).