Task: Mac computers vs Dell computers
(Question 1) Describe each company's target market and positioning. Do NOT include definitions of target market , positioning or segmentation.
(Question 2) Contrast and compare the target and positioning strategies of each company.
(Question 3) Now imagine one of the companies you chose wants to create a product or service for a new target market. How would this strategy affect consumer perceptions? (750 to 1500 words)