For Lululemon, a yoga and fitness retailer, 2013 was a turbulent year. Lululemon had a number of product issues and the CEO seemed to place the blame on customers rather than on the company.
The following websites detail the events of 2013:
• Lululemon Admits Its PR Disasters Are Hurting Sales
• Chip Wilson, Lululemon Guru, Is Moving On
• Lululemon Founder Chip Wilson Issues Apology Following Thigh-Rubbing Pants Comments
A) Overview
B) Conclusion