For Lululemon, a yoga and fitness retailer, 2013 was a turbulent year. Lululemon had a number of product issues and the CEO seemed to place the blame on customers rather than on the company.
The following websites detail the events of 2013:
• Lululemon Admits Its PR Disasters Are Hurting Sales
• Chip Wilson, Lululemon Guru, Is Moving On
• Lululemon Founder Chip Wilson Issues Apology Following Thigh-Rubbing Pants Comments
Using the five I’s strategic analysis stages, write a paper analyzing how you might use the five stages to help Lululemon deal with its strategic stakeholders to avoid future public relations issues.
a) Overview-
b) Identification of the Issue:
c) Interested Strategic Stakeholders:
d) Incentive of Stakeholders:
e) Information About Issues:
f) Strategies for Interaction:
g) Conclusion: