Low-cost price leader enforce leadership
Problem: How would a low-cost price leader enforce its leadership through implied threats to a rival? Provide at least one example of such a strategy.
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Airlines practice price discrimination by charging leisure travelers and business travelers different prices. Different customers pay varying prices for essentially the same coach seat because some passengers qualify for discounts and others do no
How would a low-cost price leader enforce its leadership through implied threats to a rival? Provide at least one example of such a strategy.
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Write your branding strategy (position statement) for your new target market based on your situation analysis. This will start to integrate your goals, your situation analysis results, and your target market.
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