Look at the coupon supplements in a sunday newspaper how, Portfolio Management

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Look at the coupon supplements in a sunday newspaper how

1. Look at the coupon supplements in a Sunday newspaper. How are they building brand equity, if at all? Try to find a good example and a poor example of brand-building promotions

2. Choose a popular event. Who sponsors it? How are they building brand equity with their sponsorship? Are they integrating the sponsorship with other marketing communications?

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Portfolio Management: Look at the coupon supplements in a sunday newspaper how

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Portfolio Management: Look at the coupon supplements in a sunday newspaper how

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