You are the owner of the U.S.-based bicycle manufacturing business. You presently manufacture bicycles in Seattle. Market demand for bicycles is expected to double in the next 5-years. Your sales in the United States are presently 100 percent. Though, you hope to expand your business in the next two years. You are presently considering opening a new facility in China, Italy and Mexico.
Where would you propose locating a new manufacturing facility? Explain why? How would you make this decision? Which critical success factors are most significant in your analysis? What concerns would you have regarding expanding the business internationally versus in the United States? Explain why?
Validate your answers by using illustrations and reasoning.