Press Release Analysis
Locate a recent electronic version of a print advertisement.
Write a 500-word analysis that addresses the following questions:
- Who was the target audience?
- What was the intended effect?
- Was the advertisement misleading or not--and how?
Choose an organization, business, or corporation.
Search the organization's, business's, or corporation's website for a recent press release. Titles might include words such as public relations, media relations, or news.
Press Release Critique
Write a 500-word critique depicting the effectiveness of a press release.
Include a short synthesis of the main differences between advertising and public relations.