1. Ticketmaster, now part of Live Nation Entertainment, responded to the threat of the secondary ticket resale market (by firms like Craigslist and StubHub) by launching its own ticket marketplace. What impact, if any, will this have on the price of concert tickets? Discuss the pros and cons of this move.
2. Live Nation projects a double-digit increase in the number of concertgoers worldwide over the next several years. Discuss the factors that might contribute to the company's anticipated growth.