The Fillis Bistro, operated by Brownstone Restaurants, Inc, is a fine dining restaurant that caters to those with discerning taste. The executive chef was trained in France and only uses the finest organic ingredients. He even grows his own herbs in a garden behind the restaurant so that he can serve the freshest food possible. Restaurant sales for the Fillis Bistro have leveled off over the last couple of years and Brownstone is trying to determine the best methof for expanding the business. Management has discussed several ideas for expansion, including increasing off-premise catering sales, opening a second location and scrutinizing costs to cut back expense, but they cannot agree on anything. Brownstone Restaurants, Inc. owns and operates over 20 restaurants in the East coast of the United States. These restaurants includeFillis Bistro, 6 Mexican restaurants and 8 Greek restaurants. All of the operations are operating at optimal levels and are reaching budgeted financial projections.
List two possible organic growth strategies and two external growth strategies for Brownstone Restaurants, Inc. to grow its Fillis Bistro unit.
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