Homework: Positioning & The Competition
Length: 3 to 5 pages.
Details:
This homework can be delivered using this template or a format of your choice. It should include one strengths, weaknesses, opportunities, and threats (SWOT) chart (the SWOT analysis must be in a chart format) and supporting paragraphs for each quadrant.
Include a summary of how to position this product in the marketplace based on the SWOT analysis.
This Web site provides some examples that you can review.
The competition greatly affects the decisions that a company makes regarding how it will position itself in the marketplace. One tool that is commonly used to access the competitive situation and how the company differs is called a SWOT analysis. SWOT stands for strengths, weaknesses, opportunities, and threats. A good best practice is to complete a SWOT analysis for your product and that of the leading competitor. This comparison allows you to identify ways that your product can own a particular position in the marketplace.
Considering the food and beverage industry, select 1 fast-food restaurant. Pretend that you are the marketing manager of the company.
Complete the following task:
o Create a SWOT analysis for the chosen company.
o List 2-3 strengths, weaknesses, opportunities, and threats.
o Under each chart, write a paragraph supporting your choices.
o To summarize your homework, please use the SWOT analysis for your company to discuss the company's unique position in the marketplace.
Format your homework according to the following formatting requirements:
o The answer should be typed, using Times New Roman font (size 12), double spaced, with one-inch margins on all sides.
o The response also includes a cover page containing the title of the homework, the student's name, the course title, and the date. The cover page is not included in the required page length.
o Also include a reference page. The Citations and references must follow APA format. The reference page is not included in the required page length.