Case Study: Born or Reinvented in the "Foreign" Land?
Complete the Born or Reinvented in the "Foreign" Land? Examining Brands and Their Country of Origin case study.
Submit a Word document, 250-500 words, which answers the following questions from the end-of-case discussion questions:
1. Examine further the "2011 Ranking of Top 100 Brands." Classify these Brands while considering the product category or sector and the country of origin. Can you detect a pattern? For example, do you see that stronger players in the automotive sector emerge largely in Western Europe?
2. List the top five brands you have in your home. Then research to find the country of origin of all the Brands on your list. What do you find? How can marketing professionals make use of the information that you have analyzed?