Problem
1. What is the major difference between Mass Marketing strategies and Market Segmentation strategies?
2. List 3 Cohort groups and describe them briefly.
3. Describe what is the Customer Loyalty Pyramid and its 7 steps that lead from Awareness to Loyalty.
The response should include a reference list. Double-space, using Times New Roman 12 pnt font, one-inch margins, and APA style of writing and citations.