Problem
1. Do you think shopping motives might be different between online and offline shopping? If so, why?
2. What are some positive and negative aspects of requiring employees who interact with customers to wear some kind of uniform or to impose a dress code in the office?
3. Think about exceptionally good and bad salespeople you have encountered in the past. What qualities seem to differentiate them?
4. List the five stages of a long-term service relationship. How can a practitioner of relationship marketing incorporate each stage into his or her strategy?
The response should include a reference list. Double-space, using Times New Roman 12 pnt font, one-inch margins, and APA style of writing and citations.