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List the five parameters msnbc used to measure the roi

Discussion Post

• List the five parameters msnbc used to measure the ROI of the launch campaign. Discuss the "new" metrics that some companies apply to advertising today.

• Identify the basic principles that increase a print ad's likely impact on the reader.

The response should include a reference list. Double-space, using Times New Roman 12 pnt font, one-inch margins, and APA style of writing and citations.

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Marketing Management: List the five parameters msnbc used to measure the roi

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