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List the brand name of the product you usually prefer

Question: 1. List the brand name of the product you usually prefer foreach of the following product categories:

Car/truck Bicycle:

Compact disc player:

Life insurance:

Suit or dress:

Shampoo:

Soft drink:

Toothpaste:

2. Which of these brands are you

a. likely to buy frequently?

b. willing to spend considerable effort to obtain?

c. willing to accept substitutes for?

Based on this information, group the eight products intothe following product classifications:

CONVENIENCE

SHOPPING

SPECIALTY

UNSOUGHT

3. How does the classification influence the marketing mixfactors?

CONVENIENCE SHOPPING SPECIALTY UNSOUGHT

Profit margin

Manufacturer or retail promotion

Distribution intensity (No. of retail outlets)

More self-service or personal selling

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