Assignment: Consumer Behavior Short Paper
Llocate a current article that discusses marketing challenges, issues, or strategies related to a consumer product or service. The article should highlight how marketing is being used to respond to consumer behavior. Use an appropriate source (ex. Fortune, Business Week, The Wall Street Journal) to identify a current article (published within the last 5 years) that considers how consumers gather data and formulate decisions that ultimately guide their behavior.
Write a brief overview of this article, then respond to the following items:
• Identify key marketing challenge(s) and relate them to specific consumer behavior issues discussed in this module;
• Describe consumer behaviors in this particular situation, and discuss other, related consumer behaviors that may also be present in real-world situations;
• Propose marketing recommendation(s) and strategies; and
• List some pros and cons of your proposed strategies.
Format your assignment according to the following formatting requirements:
1. The answer should be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides.
2. The response also include a cover page containing the title of the assignment, the student's name, the course title, and the date. The cover page is not included in the required page length.
3. Also Include a reference page. The Citations and references should follow APA format. The reference page is not included in the required page length.